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Brand and CSR Business Column

A time to give back

The pandemic arising out of the spread of a deadly virus, seemingly, to my mind, has strengthened the helping attitudes of humans towards other humans. We have become more charitable, willing to spend to help others. We are helping others more than we used to in the past. We have already seen how our physicians, […]

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Brand and CSR Column

The art of national branding

June 21 was the fifth International Yoga Day. The Indian High Commission in Bangladesh celebrated the day by inviting around 7,000 Bangladeshis for doing yoga together at the Bangabandhu National Stadium in Dhaka on that day. Our Foreign Minister Dr AK Abdul Momen, Railways Minister Md Nurul Islam Sujan, and State Minister of Shipping Khalid […]

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Brand and CSR Business Column

Businesses need to be eco-friendly

For thousands of years, we the teeming billions of residents of this Earth have exploited it for our survival, for our own benefits, and to make money. For many centuries, we have had little time to think about our environmental responsibilities in order to save the Earth, in order to preserve its resources for future […]

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Brand and CSR

Why social reputation matters

“It doesn’t matter what other people think of you, it matters what you think of yourself.” Almost every one of us must have heard this old adage from the live-your-life gurus. They always teach us to live our lives as we want to. What other people think of us has actually always mattered – for […]