Communicate better internally, succeed more externally
There are many definitions of internal communication, each with its purpose and benefits. However, it is vital to understand the most important factors that define internal communication and the best practices.
What is internal communication? Is it simply a way to communicate with our people? And how does it benefit the company as a whole?
To my mind, our people (employees) are our most important customers.
The main objective of internal communication is to improve employee engagement, improve productivity, and increase profitability. In other words, it is about making sure our employees know what is going on inside our organization. Internal communication is one of the most important aspects of a well-functioning business.
It is not just for employees. It also helps create a coherent culture and empowers employees to make better decisions. Internal communication is essential for the company’s profitability, efficiency, and customer service.
There are several ways to increase employee engagement. First, use e-mail. Use an internal list-serv to encourage input. Just set guidelines to prevent sending personal messages about unrelated matters. Likewise, we can create specialized lists for certain employees. We may think of creating a unique internal communication mailing list to disseminate information. These lists help distribute important messages to specific groups of employees. Once we have defined what works, we can tailor our communications.
The most effective internal communication strategy will ensure that our employees know what is going on within the company. Our teams will be more productive and feel connected to their job, and we will be able to get more work done. If our employees are working on the same page, it will only help them to perform better.
Employees are our company’s most valuable assets. Therefore, ensuring their loyalty is also essential. In this case, internal communication may not be merely a good idea. Our employees should feel that they are part of the company. That is why they must be able to communicate with their managers. They should feel that they are a valued part of the company. They should feel that they are important to the company.
The opposite of good internal communication is the chain of command. This is borrowed from the military and defines the authority of each employee in an organization. In a proper chain of command, people can only communicate with the person immediately above or below them. In other words, a director is only accessible to people in the immediate hierarchy.
This is not conducive to free and open communication. Instead, we should promote open and honest dialogue among employees. This will improve our business’ productivity and fulfil the objectives.
Communicate better internally, succeed more externally.