Engaged in external communication? Consider these…
Purpose: Determining the reason for the communication, such as to inform, persuade, or request action.
Audience: Identifying the target audience for communication and understanding their needs and expectations.
Message: Crafting the content of the communication, including the information being conveyed and the tone of the message.
Medium: Choosing the appropriate channel or channels for delivering the message, such as email, social media, or a press release.
Timing: Determining the optimal time to deliver the message, considering factors such as the news cycle and the availability of the audience.
Frequency: Deciding how often to communicate with the audience and how much information to share.
Feedback: Establishing a mechanism for receiving feedback from the audience, such as through surveys or social media comments.
Measurement: Defining the metrics for evaluating the effectiveness of the communication, such as the number of clicks, shares, or responses.
Reputation management: Monitoring the organisation’s public perception and responding to negative feedback or criticism.
Crisis communication: Plan to communicate with the public during a crisis or emergency.